WILLARD

Designer who values simplicity, usefulness, and care.

I believe great products are shaped by listening deeply, solving honestly, and designing responsibly.

WILLARD

Designer who values simplicity, usefulness, and care.

I believe great products are shaped by listening deeply, solving honestly, and designing responsibly.

Woman
Woman
Woman

work

work

work

Ratiba was built to help organizations streamline shift scheduling, timesheet tracking, and expenditure management all in one place. Employees can view and manage their shifts across multiple workspaces with ease.

Improved scheduling accuracy and reduced admin overhead across distributed teams.

Ratiba

PRODUCT DESIGN

Ratiba was built to help organizations streamline shift scheduling, timesheet tracking, and expenditure management all in one place. Employees can view and manage their shifts across multiple workspaces with ease.

Improved scheduling accuracy and reduced admin overhead across distributed teams.

Ratiba

PRODUCT DESIGN

Ratiba was built to help organizations streamline shift scheduling, timesheet tracking, and expenditure management all in one place. Employees can view and manage their shifts across multiple workspaces with ease.

Improved scheduling accuracy and reduced admin overhead across distributed teams.

Ratiba

PRODUCT DESIGN

Be.Well by Slade360° is a friendly, all-in-one app that puts healthcare in your hands combining insurance, benefits, and trusted health info in one secure, easy-to-use space.

Adopted by 50,000+ users across Kenya to manage their healthcare needs to access care.

Be.Well

PRODUCT DESIGN

Be.Well by Slade360° is a friendly, all-in-one app that puts healthcare in your hands combining insurance, benefits, and trusted health info in one secure, easy-to-use space.

Adopted by 50,000+ users across Kenya to manage their healthcare needs to access care.

Be.Well

PRODUCT DESIGN

Be.Well by Slade360° is a friendly, all-in-one app that puts healthcare in your hands combining insurance, benefits, and trusted health info in one secure, easy-to-use space.

Adopted by 50,000+ users across Kenya to manage their healthcare needs to access care.

Be.Well

PRODUCT DESIGN

Vaa Fashion is a full-featured e-commerce platform for modern apparel built to offer a seamless shopping experience, from product discovery to checkout.

Designed to bring Kenyan fashion online with style and simplicity.

Vaa Fashion

PRODUCT DESIGN

Vaa Fashion is a full-featured e-commerce platform for modern apparel built to offer a seamless shopping experience, from product discovery to checkout.

Designed to bring Kenyan fashion online with style and simplicity.

Vaa Fashion

PRODUCT DESIGN

Vaa Fashion is a full-featured e-commerce platform for modern apparel built to offer a seamless shopping experience, from product discovery to checkout.

Designed to bring Kenyan fashion online with style and simplicity.

Vaa Fashion

PRODUCT DESIGN

SERVICES

SERVICES

SERVICES

Product Strategy
Product Strategy
Interaction Design
Interaction Design
UX Research
UX Research
UI Design
UI Design
Prototyping
Prototyping

ABOUT

ABOUT

ABOUT

I’m a designer with roots in software engineering, now focused on crafting intuitive, user-first digital experiences. I bring 4 years of experience solving real problems across health tech, insurance, and early-stage startups.
I’m a designer with roots in software engineering, now focused on crafting intuitive, user-first digital experiences. I bring 4 years of experience solving real problems across health tech, insurance, and early-stage startups.
I’m a designer with roots in software engineering, now focused on crafting intuitive, user-first digital experiences. I bring 4 years of experience solving real problems across health tech, insurance, and early-stage startups.

I’ve led end-to-end design on platforms used by 50,000+ people in Kenya, combining strategy, research, and UI thinking to deliver impact. Working solo in fast-moving teams has sharpened my ability to design fast, listen deeply, and collaborate with clarity.

PROCESS

PROCESS

PROCESS

Discovery

I align with teams on goals, users, and context through research, discovery sessions, and strategy. This ensures we solve the right problems from the start.

Discovery

I align with teams on goals, users, and context through research, discovery sessions, and strategy. This ensures we solve the right problems from the start.

Discovery

I align with teams on goals, users, and context through research, discovery sessions, and strategy. This ensures we solve the right problems from the start.

Design

I explore ideas through wireframes, prototypes, and refined UI coming up with simple, usable, and purposeful experiences.

Design

I explore ideas through wireframes, prototypes, and refined UI coming up with simple, usable, and purposeful experiences.

Design

I explore ideas through wireframes, prototypes, and refined UI coming up with simple, usable, and purposeful experiences.

DELIVER

I hand off clear specs or build in Framer, support implementation, and iterate based on feedback to continuously improve the product.

DELIVER

I hand off clear specs or build in Framer, support implementation, and iterate based on feedback to continuously improve the product.

DELIVER

I hand off clear specs or build in Framer, support implementation, and iterate based on feedback to continuously improve the product.

ready to WORK

TOGETHER

GET IN TOUCH

ready to WORK

TOGETHER

GET IN TOUCH

ready to WORK

TOGETHER

GET IN TOUCH

ready to WORK

TOGETHER

GET IN TOUCH